Hello, I’m Jon

Photo: Jon Gibbins

I run As It Should Be and I’m passionate about accessibility, sustainability and running an ethical business.

I’ve been active in the digital accessibility community since 2004, promoting best practices for creating more accessible websites and mobile apps, most notably as @a11y on Twitter. I’m regarded as a leading expert on accessibility in iOS and Android apps, I’ve presented at events around the world, and I’m an organiser and co-host of the Bristol Inclusive Design & Development meetup.

I also enjoy connecting with and supporting other small businesses to become more responsible businesses that align their work to their values and consider people and our planet alongside profit.

I’ve worked with…

  • Alzheimer’s Society
  • Atkins
  • BBC
  • Met Office
  • National Geographic
  • Office for National Statistics
  • OVO Energy
  • Possible
  • RNIB
  • Sainsbury’s
  • UNICEF
  • …and more you’ll likely know.

“Jon’s input was immensely useful, pitched right and clearly explained. His workshop with our team was an extremely valuable learning experience.”
Ben Garvey-Cubbon, User Research Practice Lead, OVO Energy

Read more: Accessibility at OVO

You can find further testimonials and endorsements from clients and industry peers (including contributors to W3C standards like the Web Content Accessibility Guidelines and WAI-ARIA) on my LinkedIn profile.

“If you are looking for a smart developer who has a deep and intuitive knowledge of inclusive design, who knows accessibility with an organic user-centered perspective, who is an outstanding and encouraging communicator and teacher, and who has vision, imagination, and wicked skills, look no further than Jon Gibbins. He is simply the best.”
Sharron Rush, Executive Director, Knowbility