Photo: Jon sat outside on stone steps working on his MacBook

Hello, I’m Jon

I’m passionate about accessibility, sustainability and running an ethical business. I’m the founder and director of As It Should Be, a UK-based consultancy helping digital teams design and build more accessible and sustainable digital products and services.

I’ve been active in the digital accessibility community since 2004, promoting best practices for creating more accessible websites and mobile apps, most notably as the person behind @a11y on Twitter. I’m regarded as a leading expert on accessibility in iOS and Android apps, and I’ve presented at events around the world.

My work has been used by teams at Google, and I’ve trained teams at the BBC, the Met Office, the Office for National Statistics, and Sainsbury’s. I’ve also worked with Alzheimer’s Society, Atkins Global, National Geographic, OVO Energy, Possible, RNIB, Travelodge, UNICEF, and more you’ll likely know.

“Jon’s input was immensely useful, pitched right and clearly explained. His workshop with our team was an extremely valuable learning experience.”
Ben Garvey-Cubbon, User Research Practice Lead, OVO Energy

Read more: Accessibility at OVO

You can find further testimonials and endorsements from clients and industry peers (including contributors to W3C standards like the Web Content Accessibility Guidelines and WAI-ARIA) on my LinkedIn profile.

I also enjoy connecting with and supporting other small business owners to run more responsible businesses, align their work to their values, and consider people and our planet alongside profit. I’m a co-founder of a networking group for small business owners who are interested in business sustainability and ethics, and I’m an organiser and host of the Bristol Inclusive Design & Development meetup.

“If you are looking for a smart developer who has a deep and intuitive knowledge of inclusive design, who knows accessibility with an organic user-centered perspective, who is an outstanding and encouraging communicator and teacher, and who has vision, imagination, and wicked skills, look no further than Jon Gibbins. He is simply the best.”
Sharron Rush, Executive Director, Knowbility