Category: accessibility

In which a talking alarm clock has a profound impact on my career and understanding of myself and inclusion

A black alarm clock made by Ross with text on the front that says 'digital talking alarm clock', a large circular button on top labelled 'Press to talk', and the time displayed on a digital display on the front alongside buttons for setting the time and alarm

You may have seen the device in this photo before if you’ve attended one of my training courses or talks. I’ll often tell the story of why it sits on my desk as a reminder of why I do what I do, and how its influence on me took me over a decade to realise.

If you don’t know the story, let me tell it to you.

It’s a Ross digital talking alarm clock. You press the button on top and it tells you the current time in a very robotic-sounding American accent.

I’ve had this thing for over 30 years now. It’s lost a piece of its screen, but it still works! I think I got it for my 11th birthday – yup, I was a geeky kid! In the late ’80s and early ’90s, the Argos catalogue – affectionately referred to as the Book of Dreams – was likely to be one of your main sources of birthday present ideas. (Anybody else, or just me?!) Well, the Internet Archive reliably informs me that this gadget was published in the Argos Autumn/Winter catalogue in 1991/92.

It wasn’t long after this birthday that my mum became registered blind having battled complications with her diabetes. It was around this time that I first became aware of the great work that organisations like RNIB> and Leonard Cheshire do. She could no longer run her business, a popular guest house in North Devon, and she became reliant on carers, of which I was one.

At this time, I realised that my geeky gadget was more than just that. It could help Mum to do something she could no longer do easily – tell the time. So I gave the talking alarm clock to her. This was my first experience of accessible digital technology.

I’d later study at the University of York, where much research is conducted in communications technology, audio technology and acoustics, including speech synthesis.

As part of my studies in music technology and digital signal processing, I learned about the early work of Bell Labs in creating speech synthesis technology, and later by Texas Instruments through the ’70s, who created the chips that would be used in my Speak & Spell toy, which I had when I was around 6 years old.

With fictional television shows like Knight Rider further fuelling my interest in technology and human-computer interaction, and growing up with a close family member living with disability, it’s no wonder I ended up working in the field of digital accessibility.

I find it interesting, though, that the influence that this talking alarm clock had on my life didn’t really occur to me until I’d already been working in accessibility for 10 years.

I often used to think that it was my experience working on accessible music software in my early 20s that was the reason I began working in digital accessibility. Certainly, the transition out of my final year project working with Drake Music to learning about web accessibility and building accessible websites was a straight enough line. But it was while clearing out Dad’s house that I found the clock and I remembered this much earlier experience, and my story changed.

This was a way that I could use technology, and my geeky nature, to enable someone I love to independently do something so essential: to tell the time.

I realised that my drive for inclusion, justice and fairness likely comes not just from my nature and values, but this was drawn out of me and amplified by the environment I grew up in, the experience of a loved one living with disability, and my experience as a carer.

While my experience working with Drake Music on accessible music software was a way that I could use my skills to enable Disabled people to access music – something I love and that’s deeply important to me – I was probably drawn to that opportunity because of Mum. Indeed, I started work on my final year project earlier than my peers and ended up with a larger body of work at the end of the project than most.

My relationship with understanding identity

Thinking about all this, I realised something about my relationship with Mum. (She passed away when I was 15, so any and all insights into this are precious to me.) To me, Mum was Mum rather than someone I thought of as a disabled person. I rarely think of Mum as a Disabled person. She was disabled – by society; by the world around her – but to me, she was Mum.

Perhaps this experience of growing up in a social, business environment and living with a disabled mother helped me to understand the role of identity in disability better than most.

Fear over understanding

When we meet new people, humans have a greater tendency towards interpreting what another person is rather than who they are. Our brains ask “What is this, and is this a threat?” before they ask “Who is this person?”

I think that my early environment and experiences have conditioned me to look for identity and to build relationships with others first – to look for further information before making snap judgements.

Threat/trust assessment is a process in our brains that has protected us for thousands of years. It’s an emotion-driven reactionary function of our amygdala, the oldest part of the human brain, which processes emotions. It is especially responsible for our fear and stress responses. A stranger-danger response is often nurtured in us when we are young with the intent of protecting us from threat. However, much research suggests that this is an unhelpful approach as it oversimplifies our ideas of safety, creates unnecessary fears, and assess real threats. After all, strangers can be both helpful and dangerous.

Our brains may have been trained towards protectiveness over collaboration, and this means that we may also have been trained to fear before seeking understanding.

However, such processing is able to adapt over time in response to experiences and environmental influences. Such plasticity is key for learning new fears as much as it is for unlearning old ones. We can change this through learning from our experiences and intentional practice.

Think about what happens as we build trust or love for others. We build up an emotional connection with those we love, which over time builds an identity in our heads that represents that person as more than our quick-to-judge rational interpretation of that person. We love who they are more than what they are.

Let’s build skills in identifying identity

What if we choose to think differently about others? What if we choose to seek understanding of someone’s identity over making a judgement based on what we think we know about them? Perhaps we can circumvent this tendency to judge quickly and bring our biases to the table, whether we mean to or not.

And I feel it is a choice. I feel so used to letting automatic gut-feelings drive my thinking, that it feels… hard to change.

I wonder: By choosing to discover and understand a person’s identity rather than letting our often preconceived view drive our thinking, would it force us to understand others more, engage more meaningfully and productively?

Digital as it should be

As It Should Be logo

Today, I’m so excited to officially launch As It Should Be, a consultancy that helps good people have greater impact by making digital products and services more accessible and sustainable. And I’m extra proud to be launching it as a Certified B Corporation®, verified by B Lab to meet high standards of social and environmental performance, transparency and accountability. There’s an official press release available to read on the website.

🎉 To celebrate the launch, we’ve planted 1,000 trees in mangrove forests in Mozambique. And to thank those who have supported us on our journey, we have also funded a selection of climate impact projects.

🌳 Forest lands in Mozambique have been decimated for firewood and charcoal, resulting in flooding and other damage. Mangroves are a small, coastal tree species and are particularly good carbon stores that also provide excellent flood and storm protection. Eden Reforestation Projects manage the planting projects there that are working to restore millions of mangrove trees in the area. These projects not only help absorb carbon dioxide from the atmosphere, they provide employment to local people who grow, plant and guard the trees until they reach maturity.

🎁 Many people have supported us to get to where we are today – our team, clients, advisors, suppliers, and friends – but I identified 50 people that I particularly wanted to thank (see below for just some of those people). So, we’ve also funded the following climate impact projects with a “50” theme:

  1. 50 trees of a variety of species planted near Cirencester in the UK.
  2. Installing fuel-efficient cookstoves in Tanzania, improving people’s lives, reducing air pollution in homes, increasing food security, and saving 50 tonnes of CO2.
  3. Renewable energy projects in Brazil and Thailand, saving a further 50 tonnes of CO2.

A huge thank you to:

  • Dee Radford, my Marketing & Admin right arm – I don’t know what I’d have done without you, particularly over the last few weeks.
  • Clair Haycraft at Haycraft Creative – You’ve created a gorgeous brand identity for As It Should Be and I’m going to love using it every day.
  • Angela Hicks at The Hive – Thank you for believing in my back-of-an-envelope idea for sustainability talks for small businesses that kick-started a more serious journey towards building a better business and a lovely community of local business owners. I’m excited for our next steps!
  • Philippa Haynes at Insight 101 – You picked me apart and put me back together again to help make As It Should Be a more coherent reality. Thank you.
  • Andy Hawkins at Business on Purpose – I can’t imagine how I’d have gotten through the B Impact Assessment without your invaluable support. Thank you. For anybody thinking about taking their own B Corp journey, I can highly recommend you speak to Andy about it.
  • Della Hudson and Jane Ginnever – Your sage business advice and sounding board skills have given me clarity and direction when I’ve needed it most.
  • The team at Bath University / SETsquared (Laurent Perge, Pete Keevil, Jayne Fishwick et al) – Your business support and sustainability mentoring over the last couple of years has been so important to this journey.
  • Lucie Chiocchetti – Your advice has given me great points to think about and some clarity in murky times, and I appreciate your constant willingness to help people.
  • All of the “Lowww” crew – too many to mention; you know who you are! – for your shared knowledge and feedback, and for being a supportive community of friends.
  • Tom and Vineeta and the team at Wholegrain Digital – An inspiration to me for a few years now, a model of the kind of business I want to run, and an open source of knowledge when I’ve had questions.
  • Tim Frick and the team at Mightybytes – Another source of inspiration and new lines of thinking, not least Tim’s book, Designing for Sustainability.

A huge thanks to you all, and to the many others I’ve talked to about being in business, becoming an employer, sustainability, disability, social justice, ethics… you’ve all been so generous with your time, thoughts, and ideas – it’s kept me going to know that there are others out there who give a damn and who want to be the change they want to see in the world.

If you want to know more about what we do, or think we can help you and want to have a chat, visit our new website:

digitalasitshouldbe.com

Let’s go!

Making virtual events more accessible

When the COVID-19 pandemic took hold last spring, I began drafting a guide to making online events more accessible and published it on this website. Many people got in touch to say that they had found it useful, and earlier in the year, Lisa Sweeting of Green Sense Events asked if I would give a talk to her community of events organisers about it. If you’d like to learn more, here’s the recording of my talk.

Sustainable Development Goal number 10 is about reduced inequalities. Whilst we are still delivering a huge number of virtual events, how can we ensure these are more accessible for anyone that is perhaps partially sighted or hard of hearing?

Writing and designing for accessibility (videos)

I feel really privileged to have worked with Alastair Lee at Panda and Giles Turnbull at Use the Human Voice over the last few weeks to produce a series of short videos about content design and accessibility.

It’s been part of the Catalyst Definition Programme, mentoring UK charities as they turn their user research into ideas and solutions to problems. All the videos are freely available on YouTube, so why not take a look:

Writing and designing for accessibility – three short videos by Jon Gibbins with advice and tips for creating more accessible content.

Content design foundations – seven videos by Giles Turnbull introducing the aspects of content design thinking.

Making sustainability accessible

Last week, I spoke at a Future Economy Network event about the importance of accessibility as part of sustainable development. There are slides on SlideShare, but the essence of my talk is outlined below.

Leave No One Behind

This is one of the core principles of the United Nations 2030 Agenda for Sustainable Development. If something does not work for all people, it is prone to risk and not sustainable.

If we exclude people in our work, then we create products and services that are less sustainable. And as we look to the future, our idea of what it means to be inclusive and sustainable is likely to shift. We have a growing, ageing population. In fact, it’s estimated that by 2060 there will be twice as many older people than younger people. This relates to the ‘people’ pillar of the triple bottom line and the definition of sustainability:

Around 1 in 5 people have a disability – more than a billion people in the world. Looking after our planet is a team sport. We need to include disabled people. We need their help.

Sustainable goals

Accessibility is a measure of social sustainability. In fact, disability is explicitly mentioned 11 times in Agenda 2030, and relates directly to 5 of the UN’s 17 sustainable development goals (SDGs):

  • Goal 4, Quality education: Access to knowledge and awareness.
  • Goal 8, Decent work and economic growth: Access to employment.
  • Goal 10, Reduced inequalities: Social, economic and political inclusion for disabled people.
  • Goal 11, Sustainable cities and communities: Accessible human settlements.
  • Goal 17, Partnerships for the goals: Data and monitoring of the UN’s Sustainable Development Goals.

And accessibility impacts on yet more of the goals, for example, “Access to health services”.

Inclusion is encompassed by yet more parts of the goals and their targets and topics:

  • Gender equality
  • Financial inclusion

Through a COVID lens…

The COVID-19 pandemic has tested the resilience of many businesses, but also every one of us as individuals. We have a greater understanding of what it is to feel isolated or excluded. But for many disabled people, the pandemic has amplified the effects of social inequality around the world.

Disability inclusion isn’t a tick-box exercise. It’s vital to achieving the SDGs.

Elsewhere